Sara Falligant
Higher Education Communications
Hello and welcome! I’m Sara, a communications practitioner with more than a decade of experience in journalism, marketing, and digital media. Throughout my career, I’ve had the privilege of blending my passion for storytelling with a strategic mindset to create meaningful connections between brands, organizations, and their audiences.
My journey started in journalism, where I honed my writing, editing, and storytelling skills. Throughout the years, I’ve expanded my expertise across the communications and marketing landscape, including digital media, analytics, social media management, and graphic design. I thrive on making complex ideas clear and engaging, whether it’s through a compelling article, a data-driven campaign, or eye-catching visuals.
I’m driven by the belief that effective communication can inspire change, spark conversations, and build lasting relationships. Every project I take on is an opportunity to create something that resonates, delivers value, and helps clients achieve their goals.
When I’m not crafting creative strategies or diving into analytics, you can find me exploring new trends in the digital world, enjoying a good book, or out on a run.
experience
Associate Director, Development Communications,
Johns Hopkins University & Medicine (2021-present)
Report and write stories highlighting the impact and opportunity of gifts to Hopkins for use in donor, divisional, and university publications
Ghostwrite for deans and other leadership
Edit copy for clarity, content flow and style
Develop well-rounded story packages and promotion plans
Assess individual office communications needs and develop tools/guides
Manage social media team and lead the development and implementation of digital strategy
Digital Communications Specialist, Development Communications
Johns Hopkins University & Medicine (2018-2021)
Managed Hopkins Giving social media channels, which reach a combined audience of roughly 75,000
Wrote development pieces to steward existing and prospective donors for print and web
Produced monthly JHU alumni newsletter, JHUpdate, which reaches more than 150,000 JHU alumni, parents and friends
Consulted on print and digital communications campaigns
Hosted social media trainings for Development and Alumni Relations offices
Provided digital analytics to leadership to inform web and social strategy
education
Master of Arts, Journalism and Media Studies
The University of Alabama, 2012-2013
Bachelor of Arts, History and Spanish
Auburn University, 2008-2012
skills
Digital and print media
Extensive experience writing for both print and web, creating content that ranges from the humanities and museum studies to technical topics like physics, astronomy, and medical research, all while ensuring clarity and engagement for diverse audiences.
Social media management
Social media team management with experience developing data-driven strategies across various platforms, leveraging a deep understanding of social trends and audience engagement to drive effective, results-oriented campaigns.
Data analytics
Proficient in website data analytics, including GA4, using data insights to optimize user experience, track performance, improve SEO, and inform strategy for improved online engagement and results.
Sara Falligant 