My name is Sara Falligant, and I am a digital media strategist based in Auburn, Alabama, with training in multimedia content production, social media marketing and journalism.
I am the social media strategist for Pure Barre Auburn, a local branch of a boutique fitness company with more than 400 locations in the U.S. and Canada. In my two years at PBA, I have increased the studio’s social media following my more than 1,000 accounts, making us the business with the largest social media following in the area, as well as upped the interaction and post engagement by 200 percent.
Before transitioning to social media strategy, I was a national award-winning features and politics reporter for The Opelika-Auburn News.
I graduated with a masters degree in communications from the University of Alabama in 2013, where I created a national award-winning, immersive storytelling website that profiled an outpatient rehabilitation center for adults with serious mental illnesses.
My passion lies in creating engaging, informative ways to reach current and former clients with well-curated, targeted content designed to grow your organization.