Action Environmental marketing kit

Purpose — Provide marketing materials for various branches of Action Environmental

Method — Customizable print one-pagers and Statement of Qualifications

Parent Giving 2019

Purpose — Provide a visual summation of Parent Giving in FY 2019

Method — Print pamphlet

Undergraduate Scholarship Series

Purpose — Educate social media audience about the impact of undergraduate scholarships at JHU, steward donors

Method — Social-first videos

https://giving.jhu.edu/story/scholarship-spotlight-stories-spring-2019

Student Specials

Purpose — Attract new student clients and generate interest in student specials

Method — Print fliers

PDF versions available here and here

Auburn’s Original Barre Studio

Purpose — Combat increasing boutique fitness competition

Method — Print posters

PDF version available here

Technique Tip

Weekly video series

Purpose — Drive social media engagement and increase brand loyalty

Lucky Number 7

Pure Barre Auburn’s seventh birthday — winter 2018

Purpose — Foster client loyalty and engagement, increase brand awareness, generate package and retail revenue

Method — Strategically designed events

Pure Empower Launch

New class launch — summer 2017

Purpose — Generate excitement and interest for a new cardio-centric class

Method — Teaser posts, previews and testimonial videos

Six is Sweet

Pure Barre Auburn’s sixth birthday — winter 2017

Purpose — Reinforce reputation as area’s original barre studio in light of new boutique fitness competition, highlight client diversity

Method — Client testimonial videos